Five Free Ways To Promote Your Business
However, many traditional methods are expensive, and not everyone can buy TV ADs when they start a business. Do not worry, as it is possible to successfully grow your business without spending a lot of money.
To prove my point, I am compiling a list of 8 free ways to promote your business. These marketing ideas will not cost you money but require a one-time investment.
Marketing Idea # 1 - Customize Your Website With Search Engines
What is the first thing people do when they plan to buy something? Yes, they want that product or service on Google. First, they try to gather as much information as possible about the product and then search for vendors who sell the product. So, if your website does not appear in Google search, that means you do not exist at all.
How can we fix this? An easy way to hire someone who can add your website to search engines but still, if you need to know about the process; otherwise, you could end up being punished by Google. It is not very difficult to learn these techniques. Below are some links to get started
By reading these guidelines, you can target your website and rate it more on Google and other search engines. Even if you want to hire an SEO expert, you can visit the world's top SEO freelancer.
Marketing Idea # 2 - Google My Business Listings (Local Business Listings)
Google makes the search personal and now shows results tailored to your site. For example, if you want a McDonald's, it will show you the one in your city with a map. Therefore, it is almost imperative that a business be listed on Google Local.
Google has made it easy to add and manage your place on the map. Just go ahead to Google My Business and search for your listing. If you do not have a body shop, you can add your office space and provide details about your business.
Marketing Idea # 3 - Use Communication Power
We all know how our Prime Minister Modi used social media to win the 2014 Lok Sabha elections. The New York Times even called him a communications politician, and Business Todays published an investigation into his crimes on social media.
First, you need to create profiles on Facebook, Twitter, and Linkedin. This will help you get more customers and get them involved and get quality feedback from them on your products or services. The Twitter and Facebook page for ProfitBooks alone accounts for 20% of our total traffic.
Here is a good starting point for social media.
The frequency of your posts is vital. If you post regularly on social media, you will gain popularity with trusted subscribers who can convert to your customers over time. You can share updates of your business or news related to your industry—a great way to follow the promoters in your industry and look at their work. You can post twice a week on Facebook and 3-4 times a day on Twitter.
Marketing Idea # 4 - Answer the questions
When people are stuck and want to solve their pain points, they go to specific organizations on the Internet. Q&A sites like Quora and Yahoo Answers are popular places where you can find new customers. People also post their questions to Linkedin's famous Group.
So how can you benefit from it? Create accounts on behalf of these sites and start searching for your product or service. For example, I will search for 'Accounting Software' to create awareness about ProfitBooks. You will find many questions related to your product. People may be asking about the top companies that sell this product or the comparisons between different brands and so on.
Start by answering a simple question and then move on to more difficult ones. I also took the example of ProfitBooks, searched for 'Best Accounting Software' in Quora, and found hundreds of questions on this topic. After that, I just started responding and recommended ProfitBooks to users. We get the right amount of road every month through Quora.
Marketing Idea # 5 - Display Your Product on YouTube
Did you know that more than 4 billion videos are played on YouTube every day? This figure is growing every day. Therefore, it makes sense to upload a video about your product or service right away! The best part is, this video will appear in search results and give your product more visibility.
How do you get started? First, decide what you will do. For products, two short demos will work well, and in the case of service, you can record the testimonial with a customer and upload it. YouTube provides excellent tools for editing uploaded videos. For example, you can add narration or music, shorten a video, and do more.
Remember to use brand names or related words in the title and description of the video. Once you've uploaded many videos, you can create a channel like the one we made to show you a product tutorial. If you develop exciting content that can get infected, you'll hit the jackpot, and the tracks will pop up in your inbox.
The conclusion
There can be more than four free ways to advertise your business. The only thing you have to do is think outside the box and be creative. Some of the strategies mentioned above will produce results quickly.
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